Our Story

From a spare room to a storefront — and now, straight to your screen.

What began as a hobby in 2016 — tucked into a single room in our home in the beautiful southwest corner of Western Australia — quickly blossomed into a full-time passion. I saw a gap in our local market: stylish, quality fashion that didn’t come with a hefty price tag. So I set out to fill it.

In 2020, I joined a beautiful collective of creatives, which reignited my dream of owning a shop front. By 2023, that dream became a reality — a space filled with warmth, curated pieces, and the kind of charm you can’t mass-produce.

Now, my heart is set on growing our online boutique, bringing that same thoughtful experience to you — wherever you are. Every item is chosen with care, designed to make you feel beautiful, confident, and at home in your style.

Thank you for being part of this journey. Here’s to affordable fashion, heartfelt service, and a little bit of southwest soul in every parcel.